In 2010 I was lucky enough to rebrand Sydney’s iconic Roundhouse. In 2017 I was called on again to give this brand a “refurb” in preparation for the relaunch after the Roundhouse's own 33 million dollar refurb*. The brand update is intended to position the Roundhouse as one of Australia’s premiere live music venues and finest conference & event spaces, whilst still being able to speak to its day to day clientele as the home of student life at UNSW.